Dustin Poirier: Bud Light Drops Him After Arrest

UFC fighter Dustin Poirier has revealed that beer giant Bud Light immediately terminated his sponsorship contract following his arrest in June. In an interview with Ariel Helwani, Poirier said he lost several hundred thousand dollars but has no regrets, calling alcohol 'poison'.

The incident occurred on Father's Day at Atlanta's airport, where the fighter was detained for public drunkenness. Body cam footage of the arrest quickly went viral, showing Poirier behaving provocatively and even challenging an officer to a fight. The video became a sensation, but the sponsor's reaction was swift and harsh.

Within days, the brand removed Poirier from its ad campaigns, including re-editing a popular commercial featuring Bruce Buffer. At the time, fans speculated that the contract might be suspended, but now it's clear — the partnership is over completely. The fighter took it philosophically, saying he doesn't want to promote something he doesn't use himself.

Bud Light's decision has sparked backlash online, with many fans siding with Poirier, noting his open battle with personal demons since retiring. This isn't the brand's first controversy: its partnership with transgender activist Dylan Mulvaney previously cost billions in sales.

For Poirier, the situation has become a wake-up call to quit alcohol for good. He stated he intends to live a sober lifestyle. His UFC career was successful, and fans now hope he can overcome his struggles outside the octagon.