Kim Kardashian Jokes About Failing the Bar Exam in New Ad

Kim Kardashian knows the internet never forgets, so she decided to laugh along. The reality star, business mogul, and marketing machine launched a new campaign for energy drink Update, leaning into the biggest talking points of her life instead of avoiding them.

The ad opens with Kim at a press conference as reporters fire questions about how she juggles countless businesses, TV projects, parenting, and more. Her answer is short: 'My energy is just different.'

Then things get even more over-the-top. After answering the internet's favorite questions — including whether her famous assets are real — the campaign shifts into museum mode. Kim is displayed inside a giant glass case, powering through a mountain of work as spectators stop to admire the exhibit.

The biggest laugh comes when famed women's rights attorney Gloria Allred makes a surprise appearance. She walks up to Kim and asks the question many critics have wondered: 'Did she even pass the bar?' Kim delivers the campaign's most memorable line: 'I didn't pass the bar. I raised it.'

Rather than pretending the setback never happened, Kim uses it as a joke while promoting a brand all about having more energy. Savvy marketing! The campaign was developed by branded content studio OBB Bolded, and it's clearly designed to get people talking on social media.